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1. Only the good Stuff
We will only use your data to improve your YAAL experience and YAAL services.
2. Locked Down
We’ll protect and secure your data.
3. Straight Talking
We’ll always talk your language and be open – no nonsense, no surprises.
4. You’re in control
You decide if you want to hear from us and how you hear from us.
5. Just the Essentials
Your info won’t just hang about – if we don’t need it, we’ll delete it.
Protecting Your Privacy
At YAAL, we are 100% committed to protecting your privacy and security. We are customers ourselves of YAAL, so we totally appreciate and respect how important privacy is.
For all YAAL services, the data controller — the company that’s responsible for protecting your privacy— is YAAL.com Limited.
Full Privacy policy
• How we use your information
• Sharing your information
• Marketing messages
• Seeing adverts for yaalsports.com online
• Your information and countries outside Europe
• Keeping your information
• Your rights
• Changes to how we protect your privacy
• Cookies
• Contact us
How we use your information
We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
Your Personal Details, such as your name, date of birth, gender, address, email address, social media handle, screen name and phone number.
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
|---|---|---|
| Identify you when you visit our website or contact us | Checking your identity helps us to keep your information safe from fraudsters | Legally, we have to do this and it is also important for us |
| Deliver your purchases to you | It’s a bit hard to send your order if we don’t use your name and contact details! | It’s an important part of our contract commitment to you |
| Send you account and service updates, such as updates to our Terms and Conditions and order confirmations | To keep you informed of any changes to YAAL services | Legally, we have to do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated |
| Send you order updates by text, e-mail or through our app | So you know when your order is due to arrive | It’s an important part of our contract commitment to you |
| Manage your participation in any promotions, offers or discount schemes you choose to participate in | To ensure you receive any discounts or offers relevant to you at the time e.g. Student discounts | We will treat this as an important contract commitment to you if you choose to participate |
| Direct you to the right part of our website | To get you to the products that you want faster | It’s important to us that you get the best out of your YAAL shopping experience |
| Send you information about our products and services | We like to keep you up to date and help you get the best from our products and services (you can find out more in the section on Marketing messages below) | It’s up to you to choose what you hear from us and what you hear about but it’s also important for us to tell you about the best product and services we have to offer! |
Your body size and shape, if you choose to tell us this
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
|---|---|---|
| We use a third party to help make recommendations about products, to suggest sizes, and about how garments fit | We want you to love the products you buy from us | It’s important to us that you find the right products for you |
Your payment information
This means your chosen payment method, for example your card details (don’t worry we don’t keep the security code)
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
|---|---|---|
| Take payment, and give refunds | After all – we’re not giving all our stuff away! | It’s important to us and an important part of our contract commitment to you |
| Keep a record of any financial transactions with you | We need to know what you have paid for (and we have to tell the tax man about our income too!) | Legally, we have to do this |
Your contact history with us
What you’ve said to us — for example, by email, on instant chat, on Social Media, or in private message. If you contact us by phone we record calls to our customer care centre, too.
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
|---|---|---|
| Provide customer service and support | After all, you expect the best service from us! | It’s an important part of our service and also part of our contract commitment to you |
| Improve the services and support we provide to you | So that you get the best possible customer service | It is important for us to train our staff |
Purchase history and saved items
What you’ve bought in the past, what you’ve searched for – including using our Style Match feature – what you’ve saved or added to a board for another time, and when you have asked us to tell you that something is back in stock.
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
|---|---|---|
| Help you keep track of items you like, update you when we have new availability and let you share them, your way | To help you get to the products that you like faster and so you can get the best out of our products and your account | It’s up to you if you want to use these services but we would love you to share all our good stuff |
| Handle returns in accordance with our policy | Because you expect the best service from us and, after all, we can’t provide a refund if we don’t know what you’ve bought! | It’s an important part of our contract commitment to you |
| Analyse what you have bought, searched for, or returned, which helps us find out what you like. For Style Match, once we’ve shown you your search results we store the photo for one month and keep it separated from anything else that identifies you. | To ensure we are giving you what you want, providing you with the best service we can, and so we can stay ahead of the competition. | It is important for us to know your preferences. |
| We match your purchases to links from affiliates who might have introduced you to YAAL or promoted a particular product when you visited their site. We share relevant purchase history with them, so they know when they have made a successful introduction | We have a number of “introducers” who direct new customers to us or promote our products on their sites | It is important for us to generate new customers through different sources |
Information about your phone or laptop, and how you use our website and app
Information collected when you browse our site or use our app, including your IP address and device type, how you use our website and app (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data.
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
|---|---|---|
| Identify you when you visit our website | If we can remember you, we can give you the best possible shopping experience. | It is important for us that you get the best shopping experience |
| Improve our website and set default options for you (such as language and currency) | It’s important for us, and it’s much easier for you, if we know the language and currency you prefer, and it also helps us to protect your information | It is important for us to know what you like to give you the best shopping experience |
| Send information about our products and services to you | We like to keep you up to date and help you find products. You can find out more in our section on Marketing messages below | It is important for us to show you things we think you will like and that may make your YAAL experience better |
| Show you yaalsports.com adverts as your browse the web | So you can see our latest products and deals that we think you will love | It is important for us to show you things we think you will like |
| Monitor visitors to our site and analyse their behaviour | To protect our website and to help make our service better | This is important for us and legally, we have to do this! |
Information from Social Media or accounts you link to us
What we do if you link your Social Media or your third-party accounts to us. We will keep a record of your Social Media handle, and the other information that is made available to us according to your Social Media account settings.
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
|---|---|---|
| We allow you to link your Social Media account to your YAAL accountso you can log on simply and easily without having to create a specific account | To make it easier for you to use yaalsports.com and purchase those items you want! | It is important for us that you get the best shopping experience |
| Analysis to understand what you like, how you might share your likes with your friends and how you might influence others with your style | It helps improve any recommendations we make to you and we may invite you to take part in surveys, reward schemes and other fashion related activities. | It is important for us to know what you like to give you the best shopping experience |
| Provide product recommendations | So you can quickly spot things which take your fancy | It is important for us to show you things we think you will like |
If you post comments about YAAL , tag YAAL or post photos to our Social Media pages
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
|---|---|---|
| Monitor our customers views or opinions | We may want to respond to you or react, particularly if you are unhappy with something. | It is important for us to know what you think about us |
| We use public sources of information to help us investigate fraudulent activity | To prevent and detect fraud against either you or YAAL – unfortunate, but absolutely essential | This is important for us to protect our service, to protect you and to stop this |
Your responses to surveys, feedback and competitions
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
|---|---|---|
| We occasionally ask for feedback on our products or how you feel we are doing. Generally, responses are anonymized but we may want to respond to you directly, for example if you mention you are unhappy with something | It makes good sense to check how you feel about us and your purchases from time to time and we can use this information to improve our service. | It’s up to you whether you take part. |
| Manage the competitions that you choose to enter and get prizes to the winners. We will let you know how we use your data at the point of entry. | We need to let you know if you win! | If you take part we will treat this as an important contract commitment to you. |
Other identifiable information
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
|---|---|---|
| We allocate you a unique number when you first shop with us (your customer ID) | This allows us to uniquely identify you | It’s an important part of our contract commitment to you |
You don’t have to give us all of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
We also anonymise and/or aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis (for us and the brands sold through our site and app), improving our site and app, and developing new products and services.
Fraud prevention and detection
We use any of the above categories of information to identify, prevent and detect fraud, against either you or against YAAL . Detecting and preventing fraud is an unfortunate, but an absolutely essential part of our service and our contract commitment to you. Legally, we have to do this, and it is very important for us.
We also use Purchase history data, to protect our service and uphold our Terms of Service as part of our contract commitment to you, as part of this we may make use of computer-system decisions to protect YAAL and our Service. Your rights in relation to this are detailed below.
Personalising your YAAL experience
We use the data we collect to help us provide you with the best service, the best shopping experience and to show you the latest and greatest products and services that we think you will love.
What are cookies?
Cookies are data files which can hold small amounts of info and they are stored on your device (computer, smartphone, etc) when you first visit a website. We use cookies when you visit our site, but you can choose to not allow some types of cookies. But don’t forget, blocking some cookies may impact your experience of the site and the services we are able to offer.
How do we use them?
We use cookies for:
- essential operations, like site navigation
- allowing you to add items to your shopping bag or to your Saved Items
- analysing visitor numbers and behaviours, such as what pages are frequently visited
- assessing the success of our advertising campaigns, offers and communications
- targeting suitable advertising messages
- understanding which Affiliates have helped us reach out to new customers, or have promoted our products on their websites
Cookies
What types of cookies do we use?
How to manage cookies
How to contact us
We always want to hear from our customers (especially if you feel we’ve let you down or could do better).
If you:
- Have any questions or feedback about this notice
- Would like us to stop using your information
- Want to exercise any of your rights as set out above, or have a complaint
please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.
What are cookies?
Cookies are data files which can hold small amounts of info and they are stored on your device (computer, smartphone, etc) when you first visit a website. We use cookies when you visit our site, but you can choose to not allow some types of cookies. But don’t forget, blocking some cookies may impact your experience of the site and the services we are able to offer.
How do we use them?
We use cookies for:
- essential operations, like site navigation
- allowing you to add items to your shopping bag or to your Saved Items
- analysing visitor numbers and behaviours, such as what pages are frequently visited
- assessing the success of our advertising campaigns, offers and communications
- targeting suitable advertising messages
- understanding which Affiliates have helped us reach out to new customers, or have promoted our products on their websites
For full information on how we use your data, head to our Privacy Policy.
What types of cookies do we use?
How to manage cookies
How to contact us
We always want to hear from our customers (especially if you feel we’ve let you down or could do better).
If you:
- Have any questions or feedback about this notice
- Would like us to stop using your information
- Want to exercise any of your rights as set out above, or have a complaint
please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.
You can contact our privacy team by dropping us a email via the yaalsports.com website